Location analysis - adjusting delivery areas cleverly

Your heatmap shows you exactly where your customers come from – i.e. from which streets, districts or postcode areas. You might notice: some areas bring you plenty of orders, others hardly any.

👉 What can you do with that?

• Drop areas that are far away and bring hardly any revenue. That way you save time and fuel, and you're more punctual with the good customers.
• Extend your delivery area where you have many customers but don't yet deliver. Perhaps right next to your core area there are a few streets you don't yet serve – even though many potential customers live there.
• Adjust your delivery fee: for more distant places you can charge €1–2 more. Customers are often happy to pay it when they know you're fast and reliable.

💡 Conclusion: not every area brings profit. The heatmap helps you recognise where delivering really pays off.

By the way: eCaupo knows four different ways to define delivery areas. For example, you simply draw them on a Google map.

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