Customer segment analysis - tips for your customer groups

With the AI tool in your eCaupo Manager, you can have your customers automatically divided into different groups. That helps you adapt your offering, your advertising and your prices better.

Because not all customers are the same. Some come often, some only once. Some spend a lot of money, others only use vouchers. The better you know the groups, the better you can sell – without more work.

Here we briefly explain each group – and what you can do with it:

⭐ Regulars

Customers who order regularly (e.g. more than 5×)

What you can do:

• Reward them! E.g. with a customer loyalty card (available as an eCaupo extension), a “thank you” flyer or a free dessert.
• Offer them exclusive promotions – e.g. "For our regulars only: free drink this week".
• Address them personally when you deliver to them – that builds loyalty.
• You can also introduce a customer card or a bonus system so they order even more often. eCaupo offers a customer card extension where your customers can collect bonus points with every order. You'll find this extension in your Marketplace.

Goal: Keep these customers with you – they're your backbone!

🆕 New customers

Customers with 1 order – often via voucher or app

What you can do:

• Send a friendly welcome message after the 1st order (e.g. by email or a flyer in the bag).
• Offer a small incentive for the 2nd order right away – e.g. “Next time there's a free drink”. Use eCaupo's printed vouchers for this, which we're happy to print and prepare for you in your preferred design.
• Make it easy to order again: e.g. a QR code or a link to a loyalty offer. Offer them a customer loyalty card when they order again. The extension is available in the eCaupo Marketplace

Goal: Turn a new customer into a regular.

🎯 Occasional customers

Customers who ordered 2–4×, but irregularly

What you can do:

• Remind them of you now and then: e.g. via targeted SMS or email with a small incentive.
• Give them a reason to choose you again – e.g. a new menu, a weekly offer or “your favourite dish is back”.
• Actively ask about satisfaction (“Was everything okay last time?”)

Goal: Spark interest – and turn them into regulars.

💰 Big spenders

Customers who order a lot or have very expensive orders

What you can do:

• Check whether they're companies. A dedicated company offer or an invoicing solution might be worthwhile.
• Stay in touch: send a thank-you, for example, or a free dessert from €100 in spending.
• Offer them menus for several people or added-value deals (e.g. “Family Deal”, “Company Lunch”)

Goal: These customers bring revenue – show them appreciation.

🧾 Voucher hunters / bargain customers

Customers who almost only order with a discount or voucher

What you can do:

• Offer targeted promotional dishes that are cheaper – but simple and inexpensive for you to source. eCaupo offers many ways to put together promotions and menus.
• Avoid giving discounts permanently. Better: temporary offers or volume discounts.
• If possible: reward repetition more than just voucher use (e.g. order 3× = 1 dessert free)

Goal: Customer loyalty even without permanent discounts.

💤 Inactive customers

Used to order, but not active for months

What you can do:

• Win them back! E.g. with a friendly message: “We miss you! 10% off your next order”. eCaupo can help you with creating vouchers. Printed in paper form, as a coupon sheet or digitally.
• Surprise them with a small gift, e.g. “Free pizza on your return”.
• Test old contacts with mailshots if you have their address. You can download the addresses in the AI booster. Tip: Deutsche Post offers a service called Dialogpost that lets you write to 200 addresses inexpensively.

Goal: Reactivation – better than winning new customers at high cost.

📌 Conclusion:

With your eCaupo customer analysis tool you can address target groups correctly, without guesswork. The groups help you:

• Use your advertising budget with precision
• Keep regulars
• Activate new customers
• Manage bargain hunters
• Win back inactive customers

💡 Use the export function to send, for example, letters (Deutsche Post Dialogpost) or emails to a specific group. Your advantage: less effort – more impact.

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